The CEO of Coinbase, Brian Armstrong, says that he is escalating his vision to make Coinbase more than what a crypto exchange does, turning it into a full-service financial “super app.” In an interview, it was reported that Brian Armstrong is targeting traditional banks with the Coinbase crypto super app because of his criticism of banks for being slow, unlike crypto, which is fast and smooth.

Rewarding Cards 4% Bitcoin Rather Than 3% Transaction Fees

Brian Armstrong is seen as very ambitious in his vision and justifies this move by saying that the banking system is outdated and costly. He stated an example of banks charging 2–3% fees just to swipe a card, which he finds absurd since it is just bits of data flowing over the internet. Therefore, Coinbase wants to eliminate such inefficiencies.

To answer such an ineffective approach, he is bringing his very own digital exchange company, Coinbase, to become a full-service super app that would potentially replace banks for checking accounts, payments, or credit cards, so that users can rely on Coinbase to meet all their financial needs. The super app would allow users to seamlessly receive and send money through a crypto infrastructure instead of visiting banks. And the biggest feature of all: users with a credit card can earn a 4% reward paid in Bitcoin as a perk.

The demand for all-in-one financial platforms is increasing, and the Coinbase CEO believes that creating an app with multiple services like payments, lending, credit cards, and rewards such as the 4% Bitcoin bonus could make their platform more attractive. This vision could ultimately help Coinbase fulfill the growing global demand and achieve a competitive edge in the market.

Coinbase Uses DeFi For Higher USDC Yields

Coinbase has integrated crypto-native features like the decentralized lending protocol Morpho into its app, which lets users earn USDC yields of up to 10.8% without the need for third-party middlemen. This move avoids the traditional banking revenue model and challenges recent restrictions on yield-bearing stablecoins under the GENIUS Act.

Furthermore, Coinbase wants users to keep their money in its app instead of banks and affirms that stablecoins are not a threat to lending but a modern alternative to traditional banking models.

President Trump Encourages Coinbase

While Coinbase is focused on changing the narrative and replacing outdated banks with a credit card offering 4% Bitcoin rewards, it is worth noting that after Donald Trump took office, the crypto atmosphere has improved, and Coinbase was one of the digital asset service providers that benefited from his pro-crypto approach.

Trump’s administration is providing a favorable regulatory climate for crypto industries, unlike the era of former SEC chairman Gensler, when there were frequent crackdowns on exchanges.

Is Super App The Future?

Brian Armstrong’s ambitious vision highlights that the world is in need of change that stops unnecessary fees charged for unnoticeable services.

His plans for making a super app bundled with everything that traditional banks offer, plus 4% Bitcoin rewards for credit cards, look promising and have the potential to capture a big portion of the global market to cater to its growing demand, which is in need of something like this right now.