World Liberty Financial (WLFI), the official token of US President Donald Trump’s family business, declined 11% in the past 24 hours after it garnered the attention of the crypto market following its launch on September 1.

WLFI Debuts On Top Crypto Exchanges Following 24.6 Billion Token Unlock

US President Donald Trump’s crypto venture, World Liberty Financial, officially launched its token, WLFI, for public purchase on Monday. The token quickly grabbed the attention of investors, who had been anticipating its launch since July.

At launch, over 24.6 billion WLFI tokens entered circulation out of the 100 billion total supply. Of this amount, 7.7 billion was allocated to Alt5 Sigma Corporation as part of its treasury strategy, 10 billion was designated for the World Liberty Financial ecosystem, 4 billion was distributed to public sale investors, and nearly 3 billion was set aside for marketing.

Investors began trading the token on leading exchanges such as Binance and Coinbase, driving its price to a peak of $0.46 and pushing its market capitalization to $6 billion. This surge placed WLFI among the top 50 cryptocurrencies by market cap, where it currently ranks 32nd, with a trading volume of $2.5 billion in the past 24 hours, according to CoinGecko data.

WLFI was first issued in a non-tradable state through a restricted presale that raised about $550 million from more than 85,000 investors worldwide. In this phase, the token served solely as a governance instrument, providing voting rights within the World Liberty Financial ecosystem without transferability or trading features.

Officials of World Liberty Financial issued a proposal on July 5, 2025, to make WLFI tokens transferable and tradable, which was approved on July 10 with 99% support in a governance vote. Only 20% of presale tokens were unlocked for immediate trading, while the remaining 80% stayed locked, pending future community governance votes on release schedules.

The Trump family will receive 75% of the net revenues generated from the project. However, the project previously stated that the family’s initial holdings will remain locked.

World Liberty Financial Proposes Buyback and Token Burn

World Liberty Financial introduced a governance proposal for a token buyback-and-burn program funded by protocol-owned liquidity fees.

The plan requires using fees generated from the platform’s liquidity positions on Ethereum, BNB Chain, and Solana to repurchase WLFI tokens from the market and permanently destroy them through burning.

“This program removes tokens from circulation held by participants not committed to WLFI’s long-term growth and direction, effectively increasing relative weight for committed long-term holders”,  WLFI stated in the proposal.

The proposal highlighted key concerns, such as the unclear size of fee revenues, leaving the eventual effect of the burn on supply uncertain. It also did not clearly state how the treasury would respond in an emergency if all fees were fully allocated to burning.

WLFI Declined As Traders Began Booking Early Profits

WLFI is down 11% in the past 24 hours following its launch, according to data from CoinGecko. The token has dropped 25% from its all-time high, triggering $16 million in long liquidations, according to CoinGlass  data. The declines signal that traders are already booking early profits.