The MetaMask Rewards Program nears launch as the popular Web3 wallet prepares to introduce one of the largest onchain incentive systems in the ecosystem. Confirmed by MetaMask on X, the upcoming rollout will give users a new way to earn through referral rewards, partner bonuses, and token-based incentives. The company says the initiative is a “genuine method of regularly giving back” to its community rather than another farming scheme.

MetaMask’s post gave a first look at how the program will operate and what participants can expect in the first season. The team behind the wallet, which is developed by ConsenSys, also confirmed that the rollout will begin within the next few weeks.

Over $30 Million in LINEA Token Rewards

According to MetaMask, the first season of the rewards program; dubbed “Season 1”, will distribute over $30 million worth of LINEA tokens. Linea, an Ethereum Layer 2 network incubated by ConsenSys (the same company behind MetaMask), has been gaining traction since the launch of its native token earlier this year. The integration of LINEA rewards highlights the close connection between the wallet and its Layer 2 counterpart.

The program will feature a mix of referral rewards, mUSD incentives, exclusive partner benefits, and access to token-based perks. However, MetaMask was clear that this initiative isn’t a yield or farming scheme. Instead, it’s being designed as a long-term system of engagement that supports genuine community participation.

MetaMask emphasized that the rewards program will be one of the largest of its kind in the Web3 space. Its onchain distribution model suggests a transparent, verifiable framework for how users earn and claim benefits, aligning with the company’s broader push toward decentralized finance accessibility.

Also read: SWIFT Blockchain Payment System on Linea Confirmed by Joe Lubin

A Nod to Long-Time MetaMask Users

In its announcement, MetaMask also made sure to address its early supporters. The post specifically mentioned that “long-time MetaMask users will not be ignored”, adding that they will receive special benefits under the rewards system.

This inclusion may reflect MetaMask’s recognition of its early adopters, many of whom have used the wallet since its early days as one of the first gateways to decentralized applications. More importantly, the company noted that the MetaMask Rewards program will have meaningful links to the upcoming MetaMask token, suggesting future interoperability or eligibility within that ecosystem.

While the details of how these connections will work have not yet been shared, MetaMask confirmed that additional information will arrive once the program rolls out.

The Role of mUSD and Web3 Expansion

The new initiative also builds on MetaMask’s growing ecosystem around mUSD, a stablecoin issued by Bridge, a Stripe-owned firm. mUSD operates under the M0 decentralized stablecoin framework, focusing on compliance and stability. Analysts see this as part of MetaMask’s broader effort to evolve from a simple wallet to a complete Web3 financial platform.

The rewards program could encourage greater onchain activity and introduce more users to the Linea network, strengthening both ecosystems simultaneously. It also mirrors a larger industry trend, where wallet providers are experimenting with loyalty systems and token incentives to deepen user engagement.

Looking Ahead

MetaMask’s move into onchain rewards marks an important step toward creating a more participatory Web3 experience. While the company has not disclosed every detail yet, its confirmation of a $30 million LINEA reward pool and the inclusion of referral and partner incentives shows how seriously it’s approaching this rollout.

The wallet’s team has promised to reveal the full details of the program soon, hinting that the launch is just weeks away. For now, users know one thing for certain; the MetaMask rewards program is on the way, and it’s designed to reward both new and long-time users in meaningful, verifiable ways.